Mama Sing My Song Update | Shark Tank Season 15

Mama Sing My Song founders Amada, Danny, and Valerie appeared on Shark Tank (S15E15) with an ask of $125,000 for 10% equity.

The Sharks praised the noble endeavor of Mama Sing My Song. However, a few of them evaluated issues regarding scaling and profit in the business.

Will Mama Sing My Song be able to acquire a deal in the tank, and what happened after to the company Shark Tank? Let’s find out in this Mama Sing My Song Shark Tank update.

If you’re in hurry and don’t have time to read the whole story, here’s a quick overview of what happened to Mama Sing My Song after Shark Tank!

Mama Sing My Song founders appeared in Shark Tank Season 15 and got a combined deal from Lori Greiner, Daymond John, and Daniel Lubetzky. In terms of Mama Sing My Song update, the company seen a nice boost in sales after airing of Shark Tank episode. Recently, they incorporated AI model in the business and company’s gross margin is increased.

Mama Sing My Song Founders on Shark Tank
Company NameMama Sing My Song
FoundersAmanda Siebert, Danny Siebert, Valerie Stratton-Guera
ProductsCustom songs for lullbabies
Ask$125,000 for 10% equity
Deal$150,000 for 33.3% equity
SharksLori Greiner, Daymond John, Daniel Lubetzky

About the Company

The founders of Mama Sing My Song are Amanda Seibert, Danny Seibert, and Amanda’s Valerie Strattan Guerra.

Mama Sing My Song produces customized songs and lullabies for children that tell a story or describe the bond between a child and their parents.

Amanda Seibert started this company because she found that making up songs helped calm her fussy child.

Seibert’s daughter Jane loved hearing her unique song, and she would say, “Mama, sing my song!” as she kept getting older.

Seibert then wrote a song for her second child and started writing custom songs for nieces, nephews, and for other children, she knew, and then a friend’s friend contacted her to ask if she could write a song for their child as well. That started the idea for Mama Sing My Song.

Four years after its establishment, Mama Sing My Song presently has a team of professional lyricists and musicians who have made a large number of customized songs for children all across the world.

The company intends to help children feel seen, valued, and cherished through custom songs made only for them.

Custom songs composed with custom-fitted lyrics for individual child is the most popular products of Mama Sing My Song.

Customers can pick either a Keepsake song, which is a studio-recorded song set to music, or an Acapella Song, sung without background sound.

If someone order custom songs, they provide a questionnaire to customers for filling out some details. The songwriters utilize these information to compose a unique song for each child.

Additionally, Mama Sing My Song offers singing stuffed animals that can be customized with the child’s custom song uploaded inside.

Singing stuffed animals comes with the song’s lyrics imprinted on artwork incorporated with the toy.

In terms of cost, an acapella song costs $99. Moreover, it costs $250 to have the custom song produced and recorded in the studio. The song bundled into huggable stuffed animal toys cost another $55.

The team of Mama Sing My Song consists of singers, musicians, songwriters, and artists – large numbers of them are parents themselves.

They don’t use AI and have about 20 music artists as of now. The artist earns about 40-50% of the order.

Mama Sing My Song’s net worth is around $0.5 million. They offer various custom songs that anybody can order through their website.

They have gifted over 800 children with these songs of love and solace. Mama Sing My Song also donates free custom songs and stuffed animals to children in foster care. The company donates 10% of benefits to this cause.

Mama Sing My Song Shark Tank Pitch

Amanda and Danny Siebert, alongside Valerie Stratton-Guera, the founders of Mama Sing My Song, asked for $125,000 for 10% equity at a $1.25 million valuation.

They began their pitch with an emotional sequence. They subtly created a custom song for Minka, Shark Daymond John’s daughter.

Daymond was surprised to see his wife Heather alongside their daughter. Entering the set, Minka played her custom song.

After hearing the heartfelt tune, Daymond was touched, and the other sharks joked that he should make his deal now.

Kevin O’Leary asked about the sales.

To that, the founders replied that over the last 5 years, they’ve done $1.5 million in sales, with 90% of that approaching in the past 2 years. In 2022, they made $420,00 in sales, and in 2023, they’re on target to do $450,000-$500,000.

Mark Cuban loved the business; however, he said, “I just don’t see it as an investable business.”. He further added that the business would be difficult to scale and then go out.

Kevin O’Leary additionally regarded what the business has achieved, yet he considered that he’d not get his cash back at the rate he’d need. Consequently, he is also out.

Lori Greiner said, “It’s not just about money in the Shark Tank; it’s about helping others in the world,” and agreed to invest.

Three Sharks – Lori, Daymond, and Daniel Lubetzky collaborated to offer $125,000 for 33.3% equity in Mama Sing My Song. Danny Seibert then countered them at $125,000 for 25% equity.

Daniel further countered $150,000 for 33.3% value, and the founders of Mama Sing My Song finally accepted the deal with the three sharks.

Mama Sing My Song Shark Tank Update

In the tank, Mama Sing My Song got a combined deal of $150,000 for 33.3% equity from Lori, Daymond, and Daniel Lubetzky.

As of February 2024, Mama Sing My Song is in business and they’ve seen nice boost in sales after it’s appearance on the Shark Tank.

We’re hoping that founders and sharks will make Mama Sing My Song a highly profitable company in the future.


Mama Sing My Song pitched its start-up splendidly. The unique thought of composing custom songs, recording them, and coordinating them into stuffed toys was excellent.

Mama Sing My Song had the potential to solve the bond between children and their parents. The company stands a good chance of attracting business because there isn’t much competition and a big market.

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