Underease Underwear Update | Shark Tank Season 01

In the first season of Shark Tank, Underease Underwear co-founders Buck and Arlene Weimer pitched in front of sharks to fund their underwear venture. Underease Underwear was designed to prevent the foul smell of gas.

The Shark Tank was turned into a laughter show during the product demonstration and pitch. Did their business survive the market competition? Find out in the Underease Underwear company update.

Company NameUnderease Underwear
FoundersBuck Weimer and Arlene Weimer
ProductsUnderwear for flatulence
Ask$55,000 for 25% equity
DealNo deal
SharksNo sharks
EpisodeSeason 01 Episode 06
Underease Underwear Founders on Shark Tank Show

Underease Underwear Update

In the 6th episode of Shark Tank (Season 01), the married couple Buck and Arlene demanded a $55,000 investment for 25% of the equity in their underwear company.

Although no sharks invested in their business, the company received free promotion among people who were suffering from flatulence after the airing of the episode.

Despite free marketing on such a popular platform, the Underease Underwear Company was shut down in 2021 due to financial losses, and this business is no longer operational.

About Underease Underwear Company

Underease Underwear is a type of underwear designed for people with flatulence issues. It provides peace of mind for those who are suffering from digestive issues.

The company was started in 2001 by Buck and Arlene Weimer. In the first season of Shark Tank, both founders proposed 25% ownership in their business to the Sharks in return for a $55,000 investment.

After a long discussion, no sharks invested in the company, and both founders returned without any deal. However, the product has gotten huge exposure among the audience, and they recorded a huge boost in sales.

However, Underease Underwear was shut down in 2021 due to financial problems, and the company is no longer in business.

Although it was an innovative idea to tackle digestive issues, the product design was bad, and it was uncomfortable to wear. Also, the market size for such products is very small, which is why Underease Underwear failed in business.

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