In the first season of Shark Tank, husband and wife duo Buck and Arlene Weimer pitched the sharks to fund their underwear venture. Underease Underwear was designed to prevent the bad smell of gas.
During the product demonstration and pitch, the whole Shark Tank set was turned into a laughter show. Did their business survive the market competition? Find out in the Underease Underwear company update.
|Buck Weimer and Arlene Weimer
|Underwear for flatulence
|$55,000 for 25% equity
|Season 01 Episode 06
Underease Underwear Company Update Shark Tank (Season 01)
In the 6th episode of Shark Tank (Season 01), the married couple Buck and Arlene pitched the sharks for a $55,000 investment for 25% of the equity in their underwear company.
Although no sharks invested in their business, the product gained good popularity among people who were suffering from flatulence after the airing of the episode.
Despite free marketing on such a popular platform, the Underease Underwear Company was shut down in 2021 due to financial losses, and this business is no longer operational.
About Underease Underwear Company
Underease Underwear is a type of underwear designed for people with flatulence issues. It provides peace of mind for those who are suffering from digestive issues.
The company was started in 2001 by Buck and Arlene Weimer. In the first season of Shark Tank, both founders proposed 25% ownership in their business to the Sharks in return for a $55,000 investment.
After a long discussion, no sharks invested in the company, and both founders returned without any deal. However, the product has gotten huge exposure among the audience, and they recorded a huge boost in sales.
However, Underease Underwear was shut down in 2021 due to financial problems, and the company is no longer in business.
Although it was an innovative idea to tackle digestive issues problem but the product design was bad and it was uncomfortable to wear. Also, the market size is very small for such products, which is why the Underease Underwear company failed in business.